Designing a customer onboarding solution for Isbank
Overview
With more than 200 types of transactions, Işbank is one of the largest private banks in Turkey. I’ve worked on the project co-designing new features with our client. Redesigning the new customer application flow, transferring money via iMessage and Siri, log in with face ID, personal finance management are some of the features we have developed.
My Role
I’ve worked on işcep as a UI designer on an Agile team with a UX Designer, two developers, a business analyst, a project manager, and a QA Engineer. I was responsible for determining the design direction of these features, while collaborating with the rest of the team on ideation. We’ve worked with the team on adding new features and updating old assets and components as needed
Client
Isbank
Year
2017-2020
Deliverables
User Experience
User Interface
Illustration
Animation
NEW FEATURE

New Customer Applications

The Challenge
To co-design and develop an onboarding process that would allow potential clients to open an account by completing their application via the Işbank app
The Outcome
Turkish citizens could open an account by scanning their government ID via NFC. After the authentication process, users talked with a customer representative and completed their application without going to the bank.
Users entered their government id and phone number to start the registration process. Their id granted us information such as their name and address. We pulled this information to guide the user in the following steps.
The next step listed services and products the user might use. The flow prompted users to select the features they would need and use frequently. If a user specified that they required a credit card, they would see additional screens to complete the process.
User Testing
We prototyped the flows in Invision and used Lookback for user testing. We also simulated the NFC reading process, face scan action and the interview with the client representative. We interviewed 8 participants 5 android and 3 iOS. At the end of the test we applied a 10 item questionnaire based on the system usability scale to measure the usability of the flow. At the end our test received a score of 87,1. We revised the screens as needed.
İllustrations & Animations
We've aimed for colorful and expressive figures while creating the illustration system. We've defined a color palette that expressed the brand.

We also used Lottie to export our animations. We could design long scenes that explained certain features.